Friday, May 25, 2007

The results of our first ever Rider Survey

The Results from our first ever “Busted Knuckle Chronicles” Rider Survey:

These statistics have been amassed over the last 8 months.
They are not scientific, they are however a fairly accurate reflection of our subscribers & community from Coast to Coast.

We learned alot about how to ask questions to derive more calculable answers for some questions like paint but over all we were pleased with the response and the quality of information.

Out of 720 respondents who participated in the survey we have deduced the following:

With respect to age:
1% are between 18 and 25
9.5% are between 26 and 35
26.5% are between 36 and 45
40.5% are between 46 and 55
12.5% are between 56 and 65
10% went unanswered

Education:
11% Dropped out of School
52% Completed Just High School
26% Completed College
21% Completed University
40% Completed Tech/Trade School
2% Completed some other form of education

Housing:
Rent: 26%
Own: 74%
Out of those who own their home:
Mtg. Free: 43%
Have Mtg.: 57%

Rider or Passenger:
Rider: 97.2%
Passenger: 2.8%

Ride for:
Pleasure: 97.2%
Therapy: 73.6%
Camaraderie: 66.6%

Ride with a Club:
Yes: 44.5%
No: 55.5%


Vacations:
They spend an average of 10 -14 days on motorcycle vacations and spend an average of $3170 on that Vacation.

While vacationing they will:
Camp: 66.7%
Hotel It: 40.3%
Motel It: 70.1%
Stay With Friends/Family: 51.4%
Other (B&B/Motor home Rentals): 12.5%

On average in a year they will spend:
Motorcycle Clothing:
$493/year on motorcycle clothing
98.6% buy for themselves
55.4% buy clothing as gifts

Motorcycle Safety Gear:
$250/year on safety gear
93% buy for themselves
37.5% buy safety gear as gifts

Mechanical Upgrades/Maintenance:
$1435/year on mechanical upgrades
48.6% get work done at dealerships
51.4% get work done at independent shops
76.4% do it themselves

Other Purchases:
Luggage: $200
Accessories: $650
Tattoos: $75
Insurance: $950
Charity Donations: $550
Biker Art: $200

They also own:
Dirt Bikes: 8.3%
Quads: 15.3%
Snowmobiles: 8.3%
Car: 56.9%
Truck: 76.4%
SUV: 26.4
Motor home: 6.9%
Travel Trailer: 27.8%


Their occupations include:
Accountant
Administration
Asst. Mgr
Chef
Computer Tech
Disabled
Farmer
Fire Fighter
Forestry
Forklift Operator
Funeral Director
Laborer
Landlord
Machinist
Manager
Mechanic
Media
Military
Oilfield
Parts Manager
Plumber
Public Official
Retired
Secretary
Sheriff’s Department
Small Business Owner
Teacher
Technician
Truck Driver

They also enjoy:
Soccer: 4.1%
Baseball: 1.4%
Football: 10%
Wrenching: 48.7%
Building Stuff: 38.8%
Cooking: 26.4%

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