It's been a long time since the Biker Coffee Company closed it's doors because of partnership disagreements. When they closed up shop, my private label coffee supply was cut off and the people who were enjoying our Fair Trade coffee blend were a tad pissed that they could no longer get their fix.

I wanted to remedy that, but I knew nothing about the coffee business except that I really love a good cup of coffee.

The Company Logo
For the last couple of years, I have been researching, building partnerships and getting my ducks in a row to once again be able to have my own private label coffee.

Along with two silent partners, we have formed Motor Sports Brewz, our trademark is almost ready to be filed and we partners are formalizing the last of the details.

We anticipate that we will be launching in early 2015.

Before we do, I wanted to share with you the concept behind the company and some of the artwork that has been done to date to get your feedback.
 The company, Motor Sports Brewz, is a beverage company that provides private label coffee, hot chocolate and over time, other beverages to the Motor Sports Industry.

We are starting with our first line - Biker Brewz

Various "Celebrities", businesses and charities within the Motor Sports world will be able to have their own private label blend at an affordable price that they can sell through their own networks, and their blend will also be available in our online store.

The roaster we are using is a 100 year old family run company. Our blends will be made from the finest beans available and will follow our own recipes!

We will have sample packages that people can buy to decide which blend they like the best and we will offer the larger 1 pound bags.

We have much done and ready, but there are many small details that still have to be ironed out.

We are starting small, but we have big dreams!

As I said, we are looking for feedback on the logo and labels, these do not have the Fair Trade logos or legal verbiage on them yet, these are just the samples.

So, tell me, what do you like about them? What don't you like about them?

Your comments and observations will help us make our labels and logo distinctive and appealing.

Our roaster will make the coffee as delicious as any out there and hopefully that combination will make the coffees and other beverages we offer a great way of fund raising, branding and awareness raising for businesses, people and charities.

On a personal note, we are leaving for Montreal and my mother in-law's funeral in the morning, so I'll be off the grid for a bit.

Have a great day, stay safe, warm and remember to tell the people you love, just how much you love them EVERY DAY!

Belt Drive Betty
Editor & Rider

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